Thursday, August 20, 2009

The creation of our logo

Research from Google images. Not exactly the type of feeling we're going for.



Uh, what in the???


The fourth and final sheet of writing. The second line was chosen.



The "sprocket." Can you see the numbers in the photo above? If you look closely at our actual logo, they've been replaced with "JC 8-18-09 RL"--our initials and the date of The Pig's inception.

We thought about adding a pair of square black-rimmed eyeglasses to the pig since Jerry sports a similar pair, but eventually decided against it since the pig is in profile and the eyeglasses lose their overall effect. You can see the faint outline of them here.



The Creation of our Logo

Immediately after coming up with the idea of The Mechanical Pig, I had a clear image of the design of our logo--a graphic black profile of a pig with a white gear in its middle.

The pig:

I went straight to Google and began looking for images of cartoon pigs for inspiration. As you can tell from the few that I've posted, there wasn't much inspiration to be had. So my fiance urged me draw the image in my head and then scan and manipulate it in Photoshop. I sketched the happy pig in my 5x8 sketchpad and then snapped a picture. 4 hours later, we had our mascot.

The gear:

When we moved into our first apartment together, nearly three years ago, I was unpacking while my fiance was away in China. I found two bright red metal objects with spiked edges and holes in its middles. I hammered a nail in the wall and hung one up. I hammered another nail and hung the second one up. My fiance came home a month later and I asked, "What are those red metal things with ridges?"

"Uh, does it have holes in it?" he asked.

"Yes, I found them in your boxes. They look cool," I replied.

"Those are the gears for my go-cart. Why?"

"Um, I hung them on the wall," I said.

"Ha, ha, ha. Ok, I'll just buy new ones."

I found out the other day that the gear was called a "sprocket." So I looked it up and created its cartoon version.

The writing:

Perhaps I'm too sentimental, but I feel every logo should have a personal touch. A little bit of human messiness to counter all of the computer generated perfection. And so, I wrote out the name of our little experiment over and over in print.

"Ok, pick one," I said.

"They all look the same. Eh, that one's fine," he said.

-Rosy

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